What Does Your Social Media Toolbox Look Like?
Like with any project, proper preparation and the right tools are required to get the job done right.
Today’s social media does a pretty good job of equipping its business users with the right stock tools and analytics to accomplish a multitude of marketing and promotional objectives. As both a business and personal user of social media, I’ve utilized the advertising and analytical capacities of Facebook and Instagram the most with reasonable success.
But there’s always something extra available in the third-party world to help make your social media experience even more satisfying and rewarding. “Social media is in a a constant state of flux,” writes Erik Qualman in his book Socialnomics: How Social Media Transforms the Way We Live and Do Business, “so to help us keep up with it all we need to use tools.”
A solid, all-around hub of marketing and communications information is HubSpot. Its functionality rests in providing small businesses with tools and information to help them grow. Among the tools available are pieces of marketing software and business guides.
Another piece of management software available is Hootsuite, a social media management platform to which you can connect all your social media accounts and simultaneously post to each one. Among their more popular features are the abilities to schedule and publish to all social media accounts as well as its data tracking and analytical functions. Hootsuite can save time and energy with efficient social media management.
According to walkersands.com, businesses “can’t rely on simply posting content and waiting to see what happens. Continual measurement and social reporting are the keys to reaping the most value from your social efforts.” Such measurement and reporting can be accomplished through the aforementioned tools and a multitude of others to keep your social media steady, sharp, and up to date.